About Us
Who We Are
Amani isn’t just a brand—it’s a story of two brothers, Tarun Bhutani and Gourav Bhutani, who dared to dream bigger than the small shop they started from in Karol Bagh, Delhi, back in 2010. With no legacy or backing in the industry, just sheer hunger and passion, they set out to change the way India experienced technology.
Our Journey
It all began with a simple yet powerful belief—to create technology that truly understands people. Tarun and Gaurav traveled across India, visiting towns and cities, listening to what consumers really wanted. They saw a gap, they saw a need, and they decided to act.
The journey started with batteries—the lifeline of every mobile phone. What began with 600 battery models soon grew into a collection of 1,300+ models, covering almost every phone in the country. As the market shifted towards in-built batteries, Amani didn’t just adapt—it evolved, staying ahead of consumer needs.
By 2019, Amani stepped into the world of mobile accessories—from earbuds and neckbands to speakers, chargers, adapters, cables, power banks, and car chargers—quickly becoming a trusted name across India.
Today, Amani is present in over 550 districts, reaching the length and breadth of the nation, with 1 million+ products sold every month.
Our Achievements
Our journey has been powered by trust. Along the way, Amani has earned 10+ prestigious awards, but the real achievement lies in becoming a part of millions of Indian households, where our products empower everyday lives.
Our Vision
To redefine the way India connects with technology—by making innovation accessible, reliable, and truly consumer-first.
Our Mission
To listen, adapt, and deliver. Every product we create comes from a deep understanding of consumer needs. We don’t just sell technology—we build relationships of trust that last.
What’s Next
While our roots remain strong in distribution, Amani is now expanding aggressively into D2C, bringing technology directly to Indian consumers with even more accessibility and reliability.
Our story started in a small shop in Karol Bagh—but the journey has only just begun. With every battery, every cable, every speaker, and every connection we build, we carry forward one belief: Technology should feel personal, reliable, and truly Indian.